You Don't Need a Platform Team to Have a Platform (But You Do Need Golden Paths)

Overview Two posts in, and both have been about a trap. Build an internal platform you can’t staff, or rent a hosted one you eventually outgrow. The most common reply I got was the fair one: If the constraint is headcount, and I’m not getting headcount, what exactly am I supposed to do on Monday? That question contains the mistake, and I made it too for years. It treats “platform” and “platform team” as the same noun. They aren’t. DORA’s 2025 research found adoption close to universal — “90% of organizations reporting the use of an internal developer platform and 76% establishing dedicated platform teams”. The interesting part isn’t the gap between those two numbers. It’s that neither one predicts whether the platform is any good. ...

July 24, 2026 · 10 min

The Missing Middle: Why Mid-Market Platform Teams Are Stuck Between Backstage and Vercel

Overview There is a size of engineering organization that platform tooling has quietly failed. If you are Google, you build your platform. You have twenty engineers who work on nothing but the platform, and the leverage is obvious: one paved road, used by a thousand developers, pays for itself many times over. If you are four people with a Rails app and a deadline, you rent a platform. You push to a branch, a preview URL appears, and you have never once thought about an ingress controller. That is the correct trade. ...

July 9, 2026 · 6 min